2025 to present
Consulting
Independent Film Marketing
Advising independent studios and distributors on theatrical positioning, campaign strategy, and PVOD/streaming windowing.
01
About
A wide-ranging film and entertainment career.
Roughly 200 campaigns, a vast range of functions. The kind of range that adapts fast and plays well on a team.
I’ve held a lot of different roles across film and entertainment marketing, strategy, and research. The throughline isn’t a title, it’s range, and the adaptability that comes with it.
Campaigns from awards titles to franchise tentpoles, across positioning, 360 strategy, audience research, paid media, P&A, and digital.
I learn fast, I collaborate easily, and I’m genuinely happy doing the work, not just directing it.
02
Projects/Filmography
Selected films & campaigns.
Selected campaignsAwards to tentpole
Franchise & Tentpole
- The Hunger Games
- John Wick
- Divergent
- Now You See Me
- Halloween
- The Expendables
- Power Rangers
- The Beekeeper
Prestige & Awards
- La La Land
- Sicario
- Wonder
- Hacksaw Ridge
- The Artist
- Django Unchained
- Silver Linings Playbook
- The Iron Lady
- Bombshell
- Blindspotting
Genre & Commercial
- Knives Out
- The Gentlemen
- Wrath of Man
- A Simple Favor
- The Hitman’s Bodyguard
- Operation Fortune
- The Commuter
- Robin Hood
- Here
Independent & Specialty
- Strange Darling
- Confess, Fletch
- Uncle Frank
- Old Dads
- The Madea franchise
Awards to tentpole · Two-page CV
Download CV (PDF)
03
Skills and Experience
Marketing, digital, operations & career history.
Marketing
01 / 03№ 01
Greenlight & Slate Strategy
Audience research and competitive analysis informing greenlight, positioning, and slate decisions at the studio level.
№ 02
Title Positioning
Positioning from greenlight to release. The angle a film travels on, anchored to audience and competitive landscape.
№ 03
360 Campaigns
Integrated paid, earned, owned, and partnership programs across creative, media, publicity, social, and distribution. Audience meets the film everywhere.
№ 04
Release Strategy
Theatrical, hybrid, day-and-date, and streaming-window plans. Sequenced to audience, platform, and slate economics.
№ 05
P&A Architecture
Prints-and-advertising plans across lean and large budgets, modeled and tracked weekly against performance.
№ 06
Creative Advertising
Trailers, TV spots, key art, full digital asset suites. Direct creative shops; review every frame.
№ 07
Paid Media
Channel mix, flighting, and audience targeting across digital, social, programmatic, and platform-direct. Announcement through opening weekend and the streaming window.
№ 08
Publicity & Talent Relations
Press tours, premieres, embargoes, filmmaker and talent handling.
№ 09
Awards Positioning
Campaign architecture from festival debut to ballot deadline.
№ 10
Audience Research & Segmentation
Tracking, screening, and competitive analysis modeled at title and slate level across theatrical and streaming.
№ 11
International Marketing, Sales & Distribution
Multi-territory campaigns across theatrical and streaming. Distributor partnerships, localization, talent deployment, and PR sequenced market by market.
Digital & Platform
02 / 03№ 01
Social Strategy & Management
Platform-native creative across Instagram, TikTok, YouTube, X. Campaign architecture from first-look reveal through opening weekend and the streaming window.
№ 02
Influencer & Talent-First Content
Filmmaker, talent, and creator activations sequenced to campaign milestones. Earned media that compounds awareness.
№ 03
Platform Innovation & Emerging Tech
First-to-market platform programs, from a studio’s earliest online launches through today’s PVOD, streaming, and platform-direct activations.
№ 04
PVOD & Streaming Activation
Windowing strategy, hybrid release campaigns, and audience routing across distribution windows.
№ 05
Agency & RFP Management
Selection, scoping, and oversight of digital creative shops, social agencies, and influencer firms. Held to scope and spend.
Operations
03 / 03№ 01
Multi-Title Campaign Management
Several simultaneous releases, each on its own clock, one team.
№ 02
Cross-Functional Coordination
Legal, finance, sales, distribution. Marketing that reflects the deal.
№ 03
Asset Pipeline
Ingestion, versioning, localization, delivery.
Experience
Career history2025
Magenta Light Studios
Head of Marketing
Led theatrical positioning and campaign strategy for an emerging independent studio.
2024 to 2025
Briarcliff Entertainment
Consultant, Head of Marketing (Contract)
Ran theatrical and PVOD marketing for a boutique distributor across publicity, paid media, exhibitor marketing, social, and digital. Partnered with Universal Pictures Home Entertainment on integrated theatrical/PVOD windowing.
2019 to 2024
Miramax
Head of Worldwide Marketing, Publicity & Consumer Products
Worked across global marketing, publicity, and consumer products for Miramax film and television through a period of ownership transition, including positioning and campaign strategy on The Beekeeper, The Gentlemen, Wrath of Man, Halloween Kills, and Here, plus international marketing, sales, and distribution.
2012 to 2019
Lionsgate
SVP, Worldwide Research & Marketing
Research and audience strategy for the Motion Picture Group across franchise and breakout releases: John Wick, The Hunger Games, Now You See Me, La La Land, Sicario, Wonder, Hacksaw Ridge, and the Tyler Perry franchise. Founded and launched Lionsgate Premiere, the studio’s specialty and day-and-date distribution arm.
2010 to 2012
The Weinstein Company
VP, Marketing
Marketing strategy on Academy Award-winning and commercially successful titles: The Artist, Django Unchained, Silver Linings Playbook, and The Iron Lady. Worked across creative advertising, publicity, and media. Partnered with senior leadership on title positioning and market entry.
2009 to 2010
Brigade Marketing
Co-Founder
Co-founded a boutique agency built for prestige and breakout film campaigns across independent and studio-backed releases. Led marketing and awards strategy alongside distributors, PR teams, and filmmakers.
2006 to 2009
Lionsgate
Director, Digital Marketing
Built Lionsgate’s first dedicated digital marketing function. Launched the studio’s earliest online, social, and interactive campaigns. Integrated digital into theatrical and home entertainment as a core campaign layer, not a bolt-on.
04
Contact
Open to the right next thing.
Say hello.
The reel
Still here? If you want a little more, here’s a short reel of where I’ve learned and worked, and some of what I’ve worked on.